The CMO Should Start the Podcast

A lot of companies will hire consultants, agencies or their own employees and not know whether they're doing a good job because they don't know how to do it themselves. So whoever the owner is CEO, CMO, Chief Growth Officer, whatever really needs to be able to at a detailed level audit and know whether or not their partner's employees are doing a good jobs. And in order to do that, you have to know what you're talking about. The process of actually doing a podcast is all of the value meeting the people talking to them, figuring out how to distribute the content, figuring out what topics to do,. All those different pieces are super important. I think the CMO