This week on The Alcohol-Free Revolution Podcast, we’re joined by a true pioneer of the alcohol-free movement, Laura Willoughby MBE.

Laura’s career began in local government, where she quickly established herself as a powerful voice for change. At just 30 years old, she was awarded an MBE in recognition of her work — a sign of the impact she was already making.

In 2013, Laura made the decision to go alcohol-free. That decision didn’t just change her own life — it went on to shape an entire movement. She is the founder of Club Soda, an organisation that has sat at the very heart of the alcohol-free space ever since, challenging the way we think about drinking and giving people practical, compassionate alternatives.

When it comes to raising awareness of alcohol-free living, few — if any — have done more. Laura’s work has helped normalise choice, reduce stigma, and open up a completely different conversation around alcohol.