In this episode hosts Sam and Kristin continue their exploration of Dr. Paul Zak's SIRTA framework, drawn from his book Immersion, and how it can be applied to nonprofit learning events and conferences. The hosts use their upcoming Elevate Conference as a case study to walk through each element. From pre-event communications and name tags to scripted transitions and a diverse mix of session formats, they illustrate how thoughtful event design removes friction, calms the brain, and primes attendees to absorb and act on new information.

The conversation builds on the most overlooked element of any gathering: the action. Whether it’s a donation ask, a sign-up, a Q+A, or simply a clear directive for what attendees should do next, every event needs a call to action. It gives the brain the resolution and satisfaction it's been building toward. The hosts close with a broader rallying cry: in a moment of uncertainty and social strain, gathering people together around a shared mission is one of the most powerful tools nonprofits have.

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This Episode Brought to You by:

Swaim Strategies: https://swaimstrategies.com

Utilizing over 20 years of nonprofit event strategy and production expertise, Swaim Strategies coaches and teaches organizations how to increase the impact of their fundraising events.

The AV Department: https://theavdept.com/

As a full-service event AV and video production partner, The AV Department’s technical event production and media content generation provide you with a range of experience and talent from a partner who wants to know you and work together year after year.

Bloomerang: https://bit.ly/4hLqLVw

Create the ideal giving experience with integrated fundraising tools and automated insights that maximize your impact. Keep donors close to the cause with mean-ingful outreach at the right time. Increase retention, major gifts, and all-around impact. Turn supporters into action-takers with tools that make it easy to recruit, organize, and engage volunteers at every level.

Feathr: https://www.feathr.co/

Feathr is a marketing platform built specifically for mission-driven organizations, offering simple tools for digital advertising, email campaigns, and audience engagement. The platform uses real-time insights and AI-powered segmentation to help you reach the right people at the right time—whether you’re nurturing existing supporters or discovering new ones who share your values. It’s marketing that meets people where they are, building relationships that last beyond a single click.

Speakers

Samantha Swaim

LinkedIn: https://www.linkedin.com/in/samantha-swaim-a28a9a4/

Substack: https://substack.com/@swaimstrategies

Kristin Steele

LinkedIn: https://www.linkedin.com/in/kristin-steele777/

Substack: https://substack.com/@swaimstrategies

| RESOURCES |

Connect with Swaim Strategies: https://swaimstrategies.com

Propose a Podcast Episode: https://swaimstrategies.com/propose-a-podcast-episode/

Get Event Help Right Now with Gala 911: https://swaimstrategies.com/solutions/gala-911/

Book Consulting Time with Sam: https://calendly.com/consultingwithsam

Book Consulting Time with Kristin: https://calendly.com/eventstorytelling

Learn More About the Elevate Conference: https://swaimstrategies.com/elevate-conference/

Get Planning a Successful Major Donor Event: https://swaimstrategies.com/solutions/#book

Join Swaim Strategies on Substack: https://substack.com/@swaimstrategies

Connect with The AV Department: https://theavdept.com/

Immersion: https://pauljzak.com/books/

Paul Zak TED Talk: https://www.youtube.com/watch?v=rFAdlU2ETjU

The Fundraising Elevator Podcast with Dr. Paul Zak Part 1: https://www.youtube.com/watch?v=_HWAwlEVz5M

The Fundraising Elevator Podcast with Dr. Paul Zak Part 2: https://www.youtube.com/watch?v=kSKDbgNSxZk

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