Jeffrey Hollender spent 20 years building Seventh Generation into a $150 million pioneer of the sustainable products movement, a decade ahead of the market. Today he teaches social entrepreneurship at NYU Stern, sits on Morgan Stanley's Sustainability Advisory Board, and has just published his seventh book, Built for a Better World.
In this episode, Jeffrey makes the case that most of what passes for impact today doesn't go far enough. Sustainability means doing less harm. Regeneration means actively repairing what's been damaged, and that's a much higher bar.
We talk about the line between sustainable and regenerative business, the compromises every purpose-driven founder has to navigate (and the one place you never compromise), why systems thinking is non-negotiable, and why selling your company to your employees may be the most meaningful exit you can design.
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