#41 - The role of design in behavior change (Alan McLean & Ben Grynol)
LEVELS – A Whole New Level
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The Brand Designer Skill Set
There are people that are just so good at brand, and then like, let's go down that rabbit hole for seck. I mean, there's so many sub practices within design. And probably at the stage where t right now, it makes sense to have a generalistike handful of generalists. But every once in a while, especialy because it's a consumer product, ou're going to need to tap those experts to create something at they really stands out andd has less rough edges.
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