In this episode of Behind the Future, recorded at Newcastle University during one of our Aspiration Digital events, host Becky Sims is joined by special co-host Lucia, a computer science student and Newcastle University intern, as they dive into the inspiring journey of Andrew and Pete, the founders of Atomic. From starting their first small ventures at university to creating one of the most successful communities for small business owners, Andrew and Pete share the highs, lows, and lessons learned along the way.

Listeners will hear how the duo turned early challenges, like motivational text messages and T-shirts, into a thriving marketing consultancy and eventually launched their signature community platform. They discuss the importance of perseverance in business, the power of building a loyal community, and how combining tech skills with social marketing strategies can create a lasting impact. Andrew and Pete also reveal how their Atomic conference grew from 350 attendees to over 1,200, even navigating the challenges of running events during a global pandemic.

This episode is packed with practical insights for entrepreneurs, students, and anyone looking to scale their business. From learning how to price services confidently to understanding audience feedback and the critical role of fostering community engagement, Andrew and Pete demonstrate how focus, consistency, and listening to your audience are key to long-term success.

Whether you’re curious about starting a business, building meaningful networks, or simply want to be inspired by the journey of two entrepreneurs who defied the odds, this episode of Behind the Future, recorded live at Newcastle University, offers actionable advice, storytelling, and motivation. Tune in to discover how communities drive growth, why perseverance matters, and the lessons you can apply to your own entrepreneurial journey.

Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights and career advice. Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital.

Hosts: Becky Simms & Lucia Onofre Candela

Guest: Andrew Pickering & Pete Gartland

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EPISODE 73: Shut The F*** Up and Enjoy Your Life

Strangers on a Bench

Eccentric desk and small rituals

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