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Episode 1261:
Ryan H. Law's article sheds light on the essential strategies for retaining current clients while also capturing new ones and encouraging referrals. He illustrates this through a personal anecdote of switching cell phone carriers, leading to broader insights on customer retention costs versus acquisition and the value of relationship-building in financial planning. Law offers actionable advice for financial advisors to engage with clients and their families meaningfully, emphasizing content marketing, educational workshops, and team diversity as key tactics for sustainable client relationships.
Read along with the original article(s) here: https://ryanhlaw.com/retain-clients/
Quotes to ponder:
"It is 5-7 times more expensive to get a new client versus keeping your current customers happy."
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