133 - Paying for Attention vs. Commanding Attention | Demand Gen Live S2 x29
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Dosthis Start?
Companies have what i call table stakes, the things that everybody does. And you're never going to get massive growth trajectory of them. But there's all this stuff over here that works way better right now than you could be doing and you're choosing to do o instead. So it's like, if you have the resource to do it all, then do it all. Most companies don't have all the resources toDo it all. I think a lot of people picking up what you're putting down,. Obviously, if my lington feet tells me anything, now it salespeople too - which is great. What will it take for the model to change icaus? Theeare
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