#108: Alex Hormozi—Surviving the Looming Economic Storm
The StoryBrand Podcast
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How to Grow Your Small Business - Mission Statement Formula
If you go into an economic recession, there needs to be an economic goal lighthouse that we are heading toward. Here is the mission statement formula that I want you to fill in the blanks for. We will accomplish X by Y because of Z. The real way we make money are these three ways. It's kind of the credit principle. 80% of your money probably comes from 20% of your products. Once you identify it, you can reverse engineer all sorts of marketing and branding campaigns which focus on how you're really making money.
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