The Customer Advocate for It, Right?

I think it was really interesting to see, like you said, it's the customers advocate for it too. And I think we do some really cool things to kind of funnel people even into just downloading the app. The fact that your app users are converting at a higher rate, cart sizes are much larger. And then that you're buying more often ultimately gives you that higher LTV. You know, and then there's key metrics, lifetime values, greater conversion rates, etc.

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