Mon. 09/12 – The Whole “Oops! We Lost A Prototype” Gambit
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Starbucks Blends Loyalty Program with NFT Experiences
This chapter explores Starbucks' integration of its Rewards program with a digital NFT platform, enabling customers to earn and buy NFTs for special rewards. The initiative aims to foster community engagement while simplifying transactions and promoting social responsibility through NFT sales.
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Transcript
