208 - There's Never Been a Better Time to be a B2B Marketer | Demand Gen Live S2 x56
GTM Live
00:00
Is It a Good Idea to Run a B M?
Big enterprise companies run these because they blend all the m kas together to run this big machine. So wherever you can get contacts from any of these places for cheap just goes into a pool and goes into the machine. The only way that i think this has a shot, if i'm just being honest with you, evs, if you can carve out one segment or one target and say, we're going to measure marketing differently.
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