EMJ GOLD: Pharma news, views and analysis cover image

S04 E08: Beating budget cuts and quick wins for pharma marketers

EMJ GOLD: Pharma news, views and analysis

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How to Bring That Back to More Centric Farmer

I think there are lots and lots of examples of where you could do test and learn. Established medicines is a great example of an area where it could be used, right. And I think the codes as well need to allow for a level of flexibility. So from my perspective, it's about integrating this where it makes sense. There is huge opportunity that someone's got a grasp, but someone's got to take it.

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