How to Grow, Scale, and Sustain Your eCommerce Business, With Nathan Otwell
Business Creators Radio Show With Adam Hommey
00:00
I've Been to Sheridan Before, Right?
A lot of that safety mentality comes from what we in the marketing industry call two things, ence and social proof. The reason i booked to this particular sheridan is i have an event to attend. It's a one day event. I wits within driving distance of my home, but not stay at home distance. So i booked the room for one night. And i chose it because another person i knew who was going there said, it's only a mile down the road, right? That is exactly what we look for in social proof on our adver sing and also driving those reviews.
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