Reimagining Loyalty: Engaging Consumers in the Digital Age

In this episode of The Venture, we share a conversation with Brian Clark, chief product officer of Ascend Bit, a Bangkok start-up recently spun off from the Ascend Group, itself a part of Thailand’s C.P. Group. 

Ascend Bit’s mandate is to leverage blockchain solutions on behalf of the group, focusing on applications for businesses and tokenization for consumers. Current efforts focus on productizing, loyalty, and gamification, with an emphasis on tokenizing non-traditional assets for consumers. Clark sat down with McKinsey’s Andrew Roth to discuss the challenges and promise of blockchain, smart contracts and Web3. At the close of the interview, McKinsey’s Dilip Mistry weighs in.

Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.

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