RV 52 - Pivoting Strategy: From Lead to Demand Generation | Recruitee Inspiration Session
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How to Measure Your Marketing Source Revenue
When it comes to the metrics, there's basically two phases of this one we have to analyze and understand the current state. So being able to go and look at, here's the programs that we're running. Here are the sources that we get leads. It's a lead gen strategy. And then you just look at progression to pipeline progression to close one. You can measure the conversion from a lead to opportunity. You can calculate customer acquisition cost by channel. We'll probably find in your own data is that you're getting tons of leads from these lead gen places like content,. Those leads are driving 10 20% of the quote unquote marketing source revenue.
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