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Episode 07 - Biggest Lessons and Mistakes from 2022

Chew on This - Digestable DTC Content

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Product Launches - What We Learned From 2022

I think especially with us, a big piece of our brand was launch, launch, launch. And so I think one of the biggest lessons we learned was you can't make your entire product catalog revolve around retaining customers, existing customers. You have to keep in mind that 70, 80% of your traffic will still be new people who are going to come in and say, well, what does this have to do with me?

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