China, Real Estate, General Motors, and Roblox (Podcast)
Bloomberg Intelligence
00:00
Cadillac Escalade IQ: Can It Be Profitable?
Mark Royce: All the major car companies have just big marketing budgets and they can really push this. The question is, can they make money on these vehicles? Ford basically took platforms of an F-150 pickup and their mid-size crossover SUV segment to make them ocky and the F-150 Lightning. GM took a step back. They said, look, we don't need to be here now because EV volume's not that big.
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