RV E42 - Revisiting 2022’s Best | State of Demand Gen Live AMA
GTM Live
00:00
Is There a Relationship Between CISOs and Cyber Security Vendors?
I'm a vet in the agency world and Within the last couple years I've entered into cyber security marketing specifically. Historically, there has always been an extremely strained and kind of tumultuous or relationship between buyers like CISOs, CIOs, etc and security vendors. So my question is What are some of the things and these could be as granular in answers you want or just high level heady strategy discussions? It's really curious to know what your strategy would be to reach an audience That is made up of world-class experts at defending against you.
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