Are We Going to Be Able to Map It Back Out?

I'll answer specifically to you, and i'll get at some context for th audience than gatano can answer more on a broad level. What e basically, what we do with a lot of awareness based camp ns is that we don't expect a conversion, because it's an awareness base campaign. So like a are we going to be able to map it back out and be like, these 20 people read piece of content? No, we're not for a lot of different reasons. And that's why most marketers don't mark it the wayat i do.