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Why You Make the Choices You Make & The Upside of Being Selfish

Something You Should Know

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The Psychology of Choice

There is something about memory that psychologists call interference or inhibition. And that sometimes, w you think one thing, it's very hard to think about the other. Here in new york city, about five years ago, they put in different kinds of meters for cabs. The cabbies were making five % more when they saw a slightly larger range of tips. So i think what that says is that we as choosers are influenced by designers.

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