Marketing is colliding with a creator economy that looks more like television, community, and culture, rather than what we used to think of when we think of social media.
In this episode of Frontier CMO, Josh Spanier, VP of AI & Marketing Strategy at Google, sits down with Colin Rosenblum and Samir Chaudry, creators and hosts of Colin & Samir, to unpack how the creator landscape has fundamentally changed, and what CMOs can do to get creator partnerships right.
They explore why attention without connection is a dead end, how creators have become the arbiters of taste, and why brands must stop treating creator partnerships like performance ads and start building long-term, value-aligned relationships.
A practical, forward-looking discussion on creators, community, and the shift from attention to connection.
