How to Disrupt Yourself So Well Each Time You Write a New Edition, Focus on the Current Market Climate

When did you know that you should not just write about a topic, but also create a tool? That's such a good question. I think probably what set me down that road was the fact that I was doing programs for real live leaders before I actually wrote the first 90 days. So almost immediately, if you're in a kind of pedagogical mode, you're thinking about application,. And you're being almost of necessity to start building up tools that apply the ideas to the specifics of the situation.

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