Ep 16: Capture consumers attention using physical media with Dino Myers-Lamptey
Mail Unleashed with Rory Sutherland
Intro
Rory introduces Mail Unleashed and previews conversation about direct mail with Dino Myers-Lamptey.
Want to find out why mail can hold the attention of consumers?
In this episode, host Rory Sutherland welcomes Media expert and The Barber Shop founder, Dino Myers-Lamptey, into the studio to share how mail can ramp up creativity and draw out dwell time to make brands stand out.
Highlights from this episode include:
- Dino’s experience with direct mail
- The importance of physical media in an increasingly digital world
- The role of mail in helping the consumer on their journey to making a significant spending decision
- Why post-attention matters in marketing
Listen in and find out which audiences are more likely to respond to mail over digital communications.
00:00 Intro
00:41 Welcome to Dino – Why the name “The Barber Shop”?
02:16 Dino’s career journey with direct mail in marketing
05:26: Dino and Rory discuss the need for physical media in a digital-led world
07:23 What’s the role of mail in complex customer decision making processes?
10:03 The power of printed catalogues
12:26 Post attention: Why long-lasting impressions matter
15:32 Rory argues why direct mail can help you target the right audience
16:44 Dino’s experience creating mail campaigns for charities
18:16 Want to find effective mail examples? Look at what’s coming through your door
19:47 Outro
Dino Myers-Lamptey is the Founder of The Barber Shop and a strategic leader with over 17 years’ in media. His expertise spans communications strategy, digital planning, direct-to-consumer subscription marketing, and ROMI performance.
Dino has held senior roles at MullenLowe, the7stars, Mediacom, and more, launching standout campaigns and challenger brands.
Follow Dino.
LinkedIn - https://www.linkedin.com/in/dinosaw/
Follow Rory.
LinkedIn - https://www.linkedin.com/in/rorysutherland/
X - https://x.com/rorysutherland
Watch the full episode here:
Website - https://www.marketreach.co.uk/mail-unleashed/dino-myers-lamptey-the-barber-shop
YouTube - https://youtu.be/ypZ3_mZUxMw
Thinking of including mail in your media mix? Follow us on our socials for more great examples of why mail can have a lasting impact. ⬇️
LinkedIn - https://www.linkedin.com/company/marketreach-from-royal-mail/
X - https://x.com/MarketreachUK
Facebook - https://www.facebook.com/p/Marketreach-100057126832884/
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