Brian's Background and Book Overview

Should influence be about getting to “yes”? With Brian Ahearn, we explore a more ethical approach where persuasion is a responsibility, humility drives leadership, and real impact comes from helping others make better decisions.

[0:00] Intro and Speed Round with Brian Ahearn

[8:10] The Line Between Influence and Manipulation

[12:25] Why Intent Matters in Persuasion

[16:40] Aligning Influence with Personal Values

[21:05] The Role of Humility in Leadership

[25:30] Emotional Reactions and Decision-Making

[30:15] Influencing Hearts vs Minds

[35:40] Small Actions, Identity, and the Consistency Principle

[42:41] Desert Island Music

[50:31] Grooving Session: Helping People Decide Better

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Johnny Cash - The Man Comes Around

Frank Sinatra - The Way You Look Tonight