Understanding Human Wants and Needs: Beyond Surface Desires

This Is Marketing - by Seth Godin

'You can't be seen until you learn to see'

Seth Godin is a marketing guru, and this book represents the culmination of decades upon decades of marketing lessons and advice. You won't find any scripts or templates, and you won't find anything scammy or short-term. This book is all about empathy, understanding and being a human (not typical advice you hear in most marketing books, but vital words of wisdom to consider before starting your next project).

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