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Crafting Culture by Turning Insights into Actions: Didier Elzinga

Creative Confidence Podcast

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Are You Using Statistis?

Data is about telling you what is going to happen to a population. It is not telling you what will happen to an individual. We can actually get ourselves into a real trouble when be taking population data and anying it to ann individual and making choice as we shouldn't. And so that's something that i really worry about. I think we, as a company that gives people data, have to be so careful to try and present it in a way that doesn't lead people to dangerous decisions.

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