RV 55 - Aligning with Sales on Account Targeting, Creating Content without a Subject Matter Expert, and More! | Revenue Vitals Live #14
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How to Target Accounts for Sales
I would choose a proactive strategy or a blend of proactive and reactive. I ask for a list of target accounts Every quarter and then we don't really talk about it again until I ask again Okay Does your company have like a documented like ice ideal customer profile that might not include like named accounts We have an ICP profile. It does not include named accounts and some accounts that have been defined as targeted are technically outside of the employee count that is defined in our ICP so they're not perfectly overlap. There might be some overlap there, but it kind of gives you a simple framework about how to operate because When you get a target account list for sales most likely it's going to be small
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