Flip My Funnel

In the left, what you are doing is you're casting a huge wide net. And this can work if you have, let's say, a product that's not super ridiculously expensive. But typically, when the transactions are higher velocity and lower cost,. You can build an inbound flow that kind of has that old school AIDA or awareness interest consideration purchase. The reality is if you have an inbound machine like nextiva, it actually works.