208 - There's Never Been a Better Time to be a B2B Marketer | Demand Gen Live S2 x56
GTM Live
00:00
The Rise of the Demand Marketer
You need to understand your customers better than anyone else in the company. Being able to have a business conversation at a level of growth rate, custom acquisition cost and competitive advantage is superimportant. And then the last one, i'm sure there's more, but here's another one: You need to be able to qualify your impact at the ceo c f level.
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