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2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02

GTM Live

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Social Platform Dynamics - How to Build a Content Strategy?

The first step in any content strategy is who are you trying to communicate with? So define who you're communicating with. The next step is understand them to a level where you can communicate with them. And then the third thing is understand where there's an opening where you can add value. Some people can create videos and learn on the fly. There's a lot of different ways to go about that. But the core is that the more people you're connected with, the more people that see your content,.  the more people that have an opportunity to like your content.

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