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How Product Placement Works

Stuff You Should Know

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The Rise and Fall of the Reality TV Industry

In 2006, they spent $1.6 billion for product placement in movies and $1.8 billion for TV. Most of that went to a show called American Idol. They will do anything for money. You don't have to suspend disbelief to watch reality TV. It takes the guesswork out of watching. And if they can get an entire kitchen donated by GE monogram then good for them.

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