
Exploring the World of Machine Customers with Don Scheibenreif
The Mr. Beacon Ambient IoT Podcast
00:00
Gardner's Approach to Marketing
Gardner has published about 15 books over the last 20 years. This is actually the first time that we did it ourselves. We don't get the benefit of a publishing house's marketing department, but what is marketing today? And Mark and I are going to be at 10 different conferences this year, maybe more to do book signings.
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