How to Find Influencers to Get Your Message to Them

As a band, what are we going to really be about? And who do we think are most likely to care about those things that we are going to be about? Then you start to identify target. Instead of just people who like country music, you can get more narrow. As you get more specific as a brand, either of project or service, you have more and more people recognize in the offering that you're doing. So influencers, you don't find them. They find you.

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