#163: Accor's Live Limitless Programme Focuses on Passion and Partnerships
Let's Talk Loyalty
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The Importance of Loyalty in Hotel Brands
I have heard concerns in other hotel brands where they mustn't have had the same level of analytics and expertise as a bell that Accour has. We retrained everyone on what is loyalty, not only about the knowledge of the program, but about the loyalty mindset,. You can enchant the member at the time. He stays at your property and make the stay unbelievable. All this we did when relaunch. And now what we are trying to do, obviously, is delivering, finishing delivering the all promise with the whole set of partnerships that we will be developing. I mean, we all talk about analytics, but I hadn't really thought about it in terms of convincing, you know, the
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