Christian Wolmar, "British Rail: A New History" (Michael Joseph, 2022)
New Books in Science, Technology, and Society
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The Branding of a British Rail
British rail developed a very strong branding exercise yo thinking through the color schemes, how the station names were e displayed. And then built upon that, they created the sub brands, like into city in particular, which was very popular t v advertising. It became a widely known brand. You didn't take the train, you took into city. Actually, oddly enough, its it's a brand that has been used byer in other countries across the world, acually just imitate an inter city.
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