#5: Jonathan Davis—How to Make Your Call to Action Irresistible
The StoryBrand Podcast
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The Importance of Call to Action
Direct response is an industry, marketing. It's constant change and it's keeping things fresh. One of them will outperform the other. What are the key phrases that you guys use that work for you? Call now, obviously. Buy now,. Try now. You know what I mean? How big is a risk removal clause? Enormous. Is it a 20% difference, a 40% difference? At least a 25%. And then what are the rate of people who are actually calling and wanting their money back after a little while? Oh, less than 10%. Got you.
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