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Ep. 451: Daehee Park and JT Marino Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Impact of Word of Mouth on Organic Growth

70% is word of mouth. We were the first mattress company to have a double-sided referral program. It worked really well, but we realized it was attracting a different kind of customer. Customers that were shopping purely on price as opposed to values or product function. "We care a lot about maintaining the standard"

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