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209: Your Messaging Matters

Marketing Your Business - Marketing Strategies for Business Owners

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What's the Difference Between Front End Messaging and Back End Offers?

On the front end, you'll want to become known for something specific. And that's what people have beca they've known me now because of that very thing. I solve a very specific problem. And i've been consistent with that messaging. Now part two of this is your back end offered. This is kind of where the magic happens. Because when somebody comes into your world, they're coming in to solve a specific problem. But the magic is, through working with you, inevitably you're going to create trust,. especial if you help them get a result. That begins their long term relationship and it sets the stage for you to be able to introduce them to other ways

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