How to Explain Your Process

I think the audience can hear in your voice that you would much rather go through the process of explaining your process as opposed to being backed into a corner. I mean, there are some that can, uh, almost get religious about their, their, their label, if you will. And, uh, I'm not so religious about labels. Ultimately it's like any good business owner: You don't want anyone walking in your store who wants a purple volleyball, walking out with that one. It's really just simply observing. We observe, you know, we're, we're observers. If you want to, if there's a bucket that I'm comfortable with, that's a pretty

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