Are You Performing AB Testing for Paid Social?

Kaylee, I don't believe in AB testing for paid social unless you're doing performance marketing with a specific direct response goal. If the goal is to run this ad and get as many signups as possible Or get as many people to download the ebook or get as manypeople to sign up for the webinar that is why perform AB testing makes sense with performance marketing. When you're in this type of strategy, it's not about which did one ad perform better than another It's about am i getting the message out and then is linkedin overall working. We just uh, we just covered the actionable promise on revenue vitals live. That was awesome. Let me try again and