677: Digital Analytics with Avinash Kaushik
Super Data Science: ML & AI Podcast with Jon Krohn
00:00
Digital Marketing Strategy and Analytics
The chapter delves into the role of the Chief Strategy Officer at Crowd, a digital marketing company, emphasizing the importance of using product, engineering, acquisitions, and analytics to gain a competitive advantage. It discusses the significance of digital analytics in business, focusing on how data can be utilized as an edge for companies. The differences between digital analytics, marketing analytics, and web analytics are explored, highlighting how they all fall under the marketing analytics umbrella in solving for short-term and long-term outcomes.
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Transcript
