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Pricing isn’t a revenue lever - it’s a growth lever. In this episode of The Library of Minds, we sit down with Madhavan Ramanujam, former Simon-Kucher partner, pricing expert, advisor to 30+ unicorns, and author of Monetizing Innovation and Scaling Innovation. We explore the art and science of pricing, when founders should delay monetization, and how pricing models can make or break a company.
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