Audience metrics shaped Carlson's rise

Jason Zengerle joins Dylan for a deep dive into his new book, ‘Hated by All the Right People: Tucker Carlson and the Unraveling of the Conservative Mind.’ Zengerle traces Carlson’s evolution from print journalist to cable news star—and eventually to media mogul—examining his strategic use of outrage, his close alignment with Trump, and how both have fueled his influence. They also explore the broader impact of conservative media on American political discourse and whether Carlson may ultimately pursue elected office.

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