How Do You Move From the Physical to the Digital?

Before i shifted to work with technology firms, i worked on the consulting side. And that's actually where my alotomy skll set was. I loved collaborating with physical designers, but was in this and i think the physical is really helpful for grounding. But there's you can only do so much with the environment, and can only nudge behavior so much. There's so many other pieces to design. So i'm curious, as we shift to look at your practice, moving from mor the physical realm into the digital, could you talk about that a bit? The challenges with dragging incomplete and emergent methodologies into an emergent medium are incredibly complex.