In this Exit Five Live session, Dave is joined by Natalie Marcotullio, Head of Growth at Navattic, a leading interactive demo platform for B2B marketing. Natalie is an expert in optimizing the B2B buyer journey with innovative demo solutions and data-driven strategies.
Dave and Natalie cover:
- Why accessible, usable, and transparent websites is important in improving the buyer experience
- How to incorporate interactive demos to accelerate the sales cycle and increase conversion rates
- Public pricing and how it affects buyer trust and decision-making in B2B sales
Timestamps
- (00:00) - - Intro to Natalie
- (07:27) - - Why Marketing Requires Full Company Alignment
- (11:54) - - Why You Should Have a Transparent Pricing Page
- (14:21) - - Improving Sales Automation, Pricing Pages, and Interactive Demos
- (17:08) - - How To Secure Buy-In
- (19:23) - - Why Sales Responds Well to Demo-ing Benefits
- (20:41) - - Commsor Teardown
- (27:42) - - Andimol Teardown
- (33:29) - - Directus Teardown
- (38:08) - - Firstbase Teardown
- (41:26) - - TeraLeap Teardown
- (44:29) - - Q&A
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Brought to you by:
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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