Partner Email Swapping - The Simplest of Them All

The last tactic that i want to review with you is something i call partner email swapping. It involves finding another professional in your network that has the kind of clients you want, be it a lawyer, an insurance broker, a non competing accountant, or whoever else. You would email them and let them know that you have a free and easy marketing tactic that will give both of you exposure. The latter builds my audience, while the former allows me to tap into other people's audiences which in turn also helps to build my own audience.