
Car Makers Take New Approaches to Holiday Ads
Business Wars Daily
00:00
Shevy's Christmas Ads
Shevy released an extended four minute version on line that quickly went virel. Mercedes also used a christmas carol's ebenezer scrooge and jacob marley to introduce its new all electric e c s as the car of the future. Shevy marketing vice president steve horas said, according to click on detroit, i think we've obviously touched on the right sentiment.
Play episode from 01:42
Transcript


