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How to grow design inside a complex organisation / Alex Guazzelli / Episode #133

Service Design Show

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Service Design - A New Approach to Marketing

A lot of serve designers who are in house sort of struggle to get beyond the stage of just being a facilitator running workshop. Ar, and it's really hard for them to er sort of proof and show success that you actually contributed to to a better marketing campaign. What what do you think was it in your project that made you able to clearly show your contribution and therefore provide yourself room to grow? Yes. E, so first of all, you are definitely right, mark, because from the beginning we have to e do the product, nota an vertise company. It was very clear for me. But it was a way to introduce service design inside the company and inside markty

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