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Ep. 374: The Death Cross with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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Frank Luntz and the Pollster

The key in survey research is to ask questions that people care about the answers. So who gets to decide what is the right answer, the pollster? What you will find is that to virtually the same question with just a single change of wording, you'll get a very different reaction from how they think and how they feel.

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